A TVC booking can be rolled over twice, up to 36 months in total, under the MEAA TVC Standard Contract 2024. The market rate for a full 12-month rollover is 100% of the original performance fee, so a $1,500 featured extra costs another $1,500 for a second year. After 36 months the ad needs a new contract, negotiated from the start.
How the term works
The booking starts with an initial period, commonly 3, 6 or 12 months. The MEAA contract lets that period be rolled over twice, and the total can't pass 36 months: 12 months plus two 12-month rollovers is the longest standard term. Perpetual terms aren't allowed under the MEAA contract or the CGA Recommended Guideline (24 September 2024).
Once the 36 months are used, any further use is a new booking with a new fee, agreed with the performer's agent.
What a rollover costs
The MEAA contract treats a rollover as an extension of the term and prints no fee for it. The market rate for a full 12-month rollover is 100% of the original performance fee (MCTV rollover explainer; Story Machine production cost guide). For shorter renewals with the same exclusivity, agents commonly quote around 50% for up to six months and 75% for six to twelve months. Those figures are quotes, so the number you budget is the one the agent confirms.
Agency commission applies to rollovers in both billing models. A model agency adds its 20% service fee and GST to the rollover the same way it does to the original fee.
Adding media or territories at renewal
A renewal is often when the client wants more: social, out of home, or another country. The CGA guideline prices each addition as a percentage of the negotiated performance fee, and it runs for the same term as the booking it's added to. Adding out of home to a 12-month term doesn't make the term longer.
| Addition | CGA loading |
|---|---|
| Social media, paid or organic | +25% |
| BVOD and streaming together | +80% |
| Full online buyout | +100% |
| Out of home, small format | +100% |
| New Zealand | +50% |
| United Kingdom, or United States | +200% each |
| Worldwide | +350% |
Worldwide is cheaper than two big territories stacked: the UK and the US together are +400%.
A worked example
A featured extra was booked at the $1,500 CGA floor for 12 months of television with broadcaster video on demand at +50%, so the first year cost $2,250 in talent fees. The client renews for a second 12 months and adds social media.
- Rollover at 100% of the performance fee: $1,500.
- Social media at 25% of the performance fee: $375.
- Second-year talent fee: $1,875, before super and on-costs.
Whether the BVOD loading is charged again for the second year is part of the renewal you agree with the agent. If it is, add its $750.
When the term ends
The CGA's April 2025 statement on advertising sets out what happens to online material at the end of the term. The advertiser removes the ad from active use. Social posts may stay on the brand's page as an archive but can't be promoted. YouTube videos are set to unlisted. Overseas viewers reaching an Australian ad online isn't a breach. If the client wants public relations use beyond the term, the CGA endorses up to three years.
Diarise the end date when you book, so the renewal is agreed before the term runs out. Use after the term has ended isn't covered by the booking.
Pricing the renewal
Add an extension line to the original booking in the project budget and enter the percentage the agent quoted. The budget warns you if the total term passes 36 months. For new media or territories, the on-camera line in the same budget prices each CGA loading against the fee before you add it.
