TVC loadings reference

Bundled into the negotiated performance fee · linear free-to-air broadcast on metro and regional networks.

Bundled into the negotiated performance fee · subscription cable / IPTV linear channels (Foxtel, beIN).

Catch-up VOD on broadcaster platforms (9Now, 7Plus, 10Play, Pluto, SBS On Demand). Stacks once the campaign hits any broadcaster digital surface.

Subscription streaming services (Netflix, Prime Video, Disney+, Hulu, Spotify Video, podcast video). Includes ad-supported tiers.

Concurrent placement on BVOD and SVOD · cheaper than stacking the two individual loadings. Use when the campaign brief lists both.

Unlimited online placement across the open web, owned channels, paid programmatic, social and partner sites for the term.

Stills lifted from the TVC and used as web banners, hero images or article thumbnails on online surfaces.

Display banners, in-app interstitials and bumper ads on third-party publishers and ad networks.

Paid or organic posts on Facebook, Instagram, TikTok, YouTube, X, LinkedIn and Snap. CGA does not distinguish paid vs organic; MEAA guidance is to refuse perpetual organic clauses.

CGA does not distinguish paid vs organic. MEAA guidance is to refuse perpetual organic clauses.

Short looped GIF cutdowns (typically <6 s) used as social or display creative.

Email direct marketing creative + mobile push notifications featuring the performer.

Pre-show cinema advertising in-auditorium across the cinema network.

Foyer-only digital screens · no in-auditorium plays. Smaller surface, smaller loading.

Concurrent in-auditorium + foyer placement. Cheaper than stacking the two individually.

Small-format outdoor / DOOH · street furniture, bus shelters, panels under 12 sqm. Range 50-100 % depending on impressions and dwell.

Large-format outdoor / DOOH · supersites, billboards over 12 sqm, motorway signage. Range 80-150 %.

Traditional 24-sheet paper-and-paste billboards and digital supersites. Range 50-100 %.

TVC played on stadium scoreboards and ribbon boards on event days.

Performer stills on stadium scoreboards and ribbon boards.

Concurrent TVC + stills on stadium screens.

TVC played in-store / in-branch on a continuous loop (banks, retail, dealership showrooms).

Metrolites · backlit metro precinct panels.

Shopalites · backlit shopping-centre panels.

Concurrent Metrolites + Shopalites placement.

Petrol pump topper screens and EV charger station screens.

ATM screens including bank, retail and convenience-store ATMs.

Rail / light-rail / metro station digital and static panels, plus Xtrack train-side advertising.

Taxi-top displays and rideshare in-cab screens.

Bus and tram exteriors / interiors including supersides and full wraps.

All moving transport surfaces concurrently · taxis, buses, trams, rail interiors, mobile billboards.

Domestic terminal digital screens, gate panels and inflight content.

International terminal digital screens, gate panels and inflight content.

Print magazines · consumer and trade titles.

Daily and weekly press / newspapers including weekend liftouts.

Concurrent magazines + press placement.

Industry-specific publications (B2B trade journals, association magazines).

Printed letterbox drops and direct-mail catalogues.

Multi-page retail catalogues distributed to consumers.

Point-of-sale posters and in-store window decals featuring the performer.

Point-of-sale brochures and flyers · take-one collateral on shelf or counter.

Trade-show stand displays, looped reel content and printed booth collateral.

Branded special events, sponsor activations and consumer-facing brand events.

In-person or virtual brand ambassador appearances · CGA publishes the channel but not a fixed percentage. Negotiate per engagement.

CGA 2024: percentage negotiable per engagement.

POS lifesize cardboard cut-outs / standees featuring the performer · CGA flags the channel without a fixed loading.

CGA 2024: percentage negotiable per engagement.

Wobblers, shelf-talkers, hangers and similar in-store promotional displays · CGA flags the channel without a fixed loading.

CGA 2024: percentage negotiable per engagement.

Co-branded outlet / venue placement · negotiable per deal.

CGA 2024: percentage negotiable per engagement.

Australian buyout · all metro, regional and national. CGA does not split AU territories for on-camera (unlike voiceover, which has a metro/regional/national ladder).

Adds New Zealand to the AU base. Runs concurrently with the contracted term.

Japan-only territory grant on top of the AU base.

Generic Asia (ex-Japan, ex-China) territory grant.

Mainland China territory grant. Apply once even for multi-platform mainland use.

Middle East / GCC territory grant.

United Kingdom territory grant.

Continental Europe territory grant.

United States territory grant.

Canada territory grant.

Central America (Mexico, Caribbean, isthmus) territory grant.

South America territory grant.

Africa territory grant.

Global territory grant · cheaper than stacking individual countries above ~3 territories. Frequently the right call for global brand campaigns.

Cheaper than stacking individual territories.

Each additional cutdown up to 10 seconds beyond the original hero edit. Cap edits at briefing · unlimited edits are PROHIBITED under the CGA guideline.

Each additional cutdown 15-30 seconds beyond the original hero edit. CGA caps stacking; agree the count at briefing.

Each additional cutdown 45-60 seconds beyond the original hero edit. Less common; usually a long-form remix.

Long-form online cutdown 1-2 minutes. Online channels only · TVC slot lengths are capped at 60 s.

Behind-the-scenes / making-of clip up to 5 minutes for online release. CGA range 15-20 % per cut.

Rolling the contracted term by another 12 months at industry-convention parity with the original performance fee. 2× max under the standard contract (initial period + 2 extensions = 36 months max).

MEAA TVC 2024 describes rollovers as term extensions without a fixed multiplier. 100 % parity is market convention (MCTV explainer + Story Machine guide).

Voiceover rollovers chain at 100 % of the ORIGINAL recorded fee per extension period · the priorCardLockIn rule means rate-card increases between rollovers do not apply.

Rollover is at 100% of original recorded fee per extension. 3yr extensions can chain with fresh consent. Rollovers quoted at the ORIGINAL agreed rate, not the current card.

A further 3 years can be bought with fresh written consent at 100 % of original fee. Initiation window: no sooner than 2 months before expiry. 12-month inactivity lapses the right to roll without re-negotiation.

PR and behind-the-scenes use is capped at 36 months. CGA endorses a 3-year cap and refuses In-Perpetuity. Unlimited edits and media-library clauses are prohibited.

MEAA mandates rate parity for synthetic / AI-generated voice replacing a human read · paid at the same rate as a studio-recorded voice for the same usage period. NO loading. Beware producer / agency conventions that quote +100 %; that is a negotiated premium, not a card figure.

There is no published MEAA loading percentage for AI cloning or training · both are PROHIBITED without written consent. Any markup is a negotiated premium per deal, not a rate-card figure. Synthetic voice is paid at rate parity with the human rate for the same usage period.

PROHIBITED without explicit and informed written consent. No published MEAA loading exists · consented use is a separate licensing transaction negotiated per deal.

Digital double + third-party file transfer also prohibited under the AI Rider.

MEAA TVC 2024 requires explicit informed consent for any AI / digital-replica use. No default loading is codified · negotiate per booking. CGA reinforces the consent requirement byte-for-byte aligned with MEAA / Equity wording.

Engine field: aiLoadingPct (producer-entered, default 0).

Hard floor for an auditioned or individually-directed Featured Extra recognisable in finished material. The ONLY published hard dollar minimum in the CGA guideline. Covers FTA + Pay TV + basic online + basic streaming · everything else stacks.

Hard floor for a child (under 15) Featured Extra. Subject to state child-employment law for hours, chaperone and tutor.

Flat AUD per performer per night when the call extends past 22:00. Replaces the older percentage-based ATPA night-band loading; current TVC market standard.

AUD per hour after the 10-hour ordinary day. The CGA flat-rate model is current TVC market standard in place of the older ATPA 1.5×/2×/2.5× bands.

Performance fee owed when the engagement is cancelled through no fault of the artist · CGA verbatim. The pre-2024 $500 cap was removed from the MEAA TVC 2024 rewrite (uncapped).

Flat AUD per character per audio track up to 5 tracks. Triggers when the brief asks for a non-presenter accent / characterisation.

Flat AUD on top of the commercial rate when post-syncing to a finished picture cut at or under 60 s. Spots over 60 s use the over-60s tier ($320).

Performer's real name associated with the brand on-air or in collateral · doubles the total fee (×2). Standard MEAA card line.

Political-party / advocacy advertising · doubles the total fee (×2).

Flat AUD surcharge for a 24-hour studio turnaround on a voiceover booking.

Public holiday work · BRECA MA000091 / NES default for permanents. TVC engagements typically negotiate over this rather than apply it automatically.

MEAA ATPA Sunday penalty rate. TVC convention treats Saturday as a normal shoot day at standard rates · Sunday work is negotiated per job. Drama Saturday penalty (×1.25) is also in the engine but does not apply to TVC.